The Ringer:
Trailer Park was a buzzing hive of weird, funny, angry, often stoned people—most deeply talented—who banded together for about 20 hours a day to somehow perfectly encapsulate two-hour films into two minutes and 30 seconds (and then 60 seconds, 30, 15, whatever your wandering mind has time for). There were teams of editors and assistant editors, pacing producers and nebbish writers, graphics folks and sound engineers. And lowly runners. Sometimes Tom Cruise would ride up in a blacked-out Ford Excursion to pick at cheese plates and stand over an editor’s shoulder as she cut new versions of a Mission: Impossible III trailer. This is the grind.
I love movie trailers. I scour YouTube and my RSS feed for the latest ones and will spend hours watching them on the AppleTV Trailer app. A well-done trailer is like a little movie in and of itself. A good one doesn’t give away too much of a movie but gives you enough to make you want to see it. If you are a movie trailer fan, go to IMDB and check out some of your favourite movies from the 1930s-1970s. The style of trailers has changed remarkably over the years.
I agree that trailers are awesome, but the place to watch them is http://trailer.town Unfortunately, the Apple TV app takes too long to get the latest trailers and never seems to have as many as you can find on the web. I also agree that trailers have changed a ton. They used to be downright strange.
“Two or three were like, ‘Spectacle! Iron Man! Blazing laser lights! Soaring through the air!’ Great, but not our movie.”, Wrong! That was EXACTLY your movie. LOL. Great article.
Movie trailers are great, but too many of them are absolutely interchangeable for me.
I remember Iron Man 3. It was a superior story. Sure, there was spectacle, but any big-budget adventure film can brag about that, and most of them do so in very similar fashion.
Want to get a broader audience into those seats? Tease folks with the promise of a story that matters.