Apple on Thursday announced an event which will be held at the Steve Jobs Theater located at the company’s new Apple Park campus. The event will take place on September 12 at 10:00 am.

While Apple didn’t specifically say in the invite what would be announced, it is widely expected that the company will unveil a new iPhone at the event. In fact, there could be a couple of new iPhones introduced at the event.

September is usually the time that Apple unveils its new iPhones for the upcoming holiday shopping season. These annual hardware upgrades typically set the baseline for the next wave of App Store software, supporting demanding new releases like augmented reality fitness trackers, new york online casino apps, and high-framerate multiplayer games. The timing of this event makes perfect sense for that traditional consumer release cycle.

I will be at the event and will bring you all of the news as it happens.