Ken Segall:

I get that Intel Inside is one of the most successful marketing campaigns in business history. It’s just that after 36 years, that logo starts to feel more like a pollutant than an advertising device.

Thankfully, Macs have remained 100% free of Intel branding since Apple adopted its processors way back in 2006.

We have Steve Jobs’s sensibilities to thank for this. But how it all happened is a fun little story.

No spoilers, a fun read, another great little Steve Jobs anecdote.

UPDATE: The internet remembers everything. Here’s video of the “stickers” quote, about 40s in.

[H/T John Kordyback]