Take a few minutes to check out the offerings at your local Apple Store via Apple’s new Today at Apple page. Pick your favorite location, tap confirm, then start scrolling.

Some stores (such as New York’s SoHo Apple Store and San Francisco’s Union Square location) feature concerts and other performances. Most stores have a constant running string of classes, focusing on things like iPhone photography, making music with GarageBand, learning the ins and outs of Apple Music, video editing on your Mac, and lots more.

Good use of space, great for customers. Questions for me: Will the gatherings be compelling enough to draw people in and will Apple find a way to spread the word to draw crowds and keep them coming back.