YouTube Creator Blog:

> Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted.

YPP is the YouTube Partner Program. That’s the YouTube arm that gets you paid for your ad related views.

On the plus side, this is going to make it easier for YouTube to vet, to validate their channels. They won’t have to look at any content with less than 10K views. This should eliminate a lot of copycats and landgrabbers, making search easier for visitors. Visit Social Media Daily’s website to learn how to maximize viewer engagement. And then, you can purchase high quality and active YouTube subscribers from Zeru.

On the down side, this will make it harder for indie YouTube creators to make money any money before they grow their audience. VidIQ is what most Youtubers use to grow their following. But given that 10K views translates (very, very approximately) to about US$10, this seems a reasonable threshold.