Sarah Perez, Tech Crunch:

Netflix’s decision to introduce an in-app subscription option in its iOS app over a year ago has helped the streaming service steadily gain more subscribers, and surge up the Top Grossing charts in the Apple App Store. Back in November of last year, the app hit the Top Grossing chart for the first time, reaching the No. 9 position. Today, Netflix has reached another milestone, as the app has earned the No. 1 Top Grossing spot on the U.S. iPhone App Store.

Interesting that after all this time, and after two different pivots (from mailing discs to streaming and original content), no other company has been able to duplicate their formula for success. Netflix has the mojo.