CNBC:

Cramer thinks the brand loyalty for Apple is so great customers won’t switch to another company. So maybe Apple doesn’t need to worry about peaking phone sales. Maybe it just needs to keep selling more devices, and let the service stream do the talking.

“By this time next year, it wouldn’t shock me if that service revenue number becomes the key metric, especially with the iPhone 7 right around the corner,” Cramer said.

I find Cramer physically hard to listen to (his voice is like finger nails on a blackboard to me) and I’m not going to give him a pass on his late realization of the importance of brand loyalty when it comes to Apple, but the piece and the video have some interesting thoughts as to why analysts can’t seem to get their heads around Apple and why they seemingly treat Apple so harshly. I don’t know if his conclusion that service revenue will be a key metric in the future is correct but it’s something to keep an eye on.