Daisuke Wakabayashi, writing for The Wall Street Journal:

Speaking at WSJDLive, The Wall Street Journal’s global technology conference, Apple Chief Executive Tim Cook said the company has 6.5 million paying customers for Apple Music and 8.5 million customers on three-month trials.

In August, Apple senior vice president Eddy Cue, who is overseeing the rollout of Apple Music, said it had 11 million people on the trial version of the service. That suggests that nearly 60% of those users agreed to pay for the service after the trial period ended.

By comparison, Spotify AB, which launched in 2008, says it has 75 million active users and 20 million subscribers.

Embedded below are a few clips of Tim Cook’s interview.

On Apple Music and new music discovery:

On Apple’s culture: