New data published by Wristly on Tuesday shows that 55% of people currently subscribed to Apple Music will purchase the service once their trial expires. However, the conversion rate could get even better for Apple.

“A 55% conversion rate would already be a big win for Apple, but if we additionally consider that a portion of the “undecided” will also convert to a paid subscription, then the total conversion rate from trial to purchase could rise as high as 65%-70% — which would be an astounding result!,” wrote Bernard Desarnauts, co-founder of Wristly.

The report also notes that 17% of people surveyed are not interested in streaming services at all, and 11% are satisfied with a competing product, like Spotify. A total of 71% of the people survey started a free trial of Apple Music.

Apple said earlier this month that Apple Music has 11 million trial members, which isn’t a bad number for a new service, but there is quite a bit of room for growth, given the amount of iOS devices out there.