A week or so ago, an Android developer posted this proof of concept video showing an iOS notification triggering a notification on an Android Wear watch. Now there’s news that Google is said to be planning official iOS support for Android Wear, meaning you’ll soon have a choice to make when it comes to iPhone compatible watches.

So take a moment and scan through this gallery of Android Wear watches. As you might expect from the loosely controlled Android ecosystem, there are a number of different designs, shapes, finishes, and bands.

Now spend a minute to look through this Apple Watch gallery. One thing that certainly strikes you is the uniformity of fit and finish. There’s variety in the design, but every finish, every band, every aspect of the line meets the high standard of design found in all Apple products.

Finally, ask yourself this question: If price was no object, if every single watch in both of these collections cost exactly the same, and if both watch lines worked equally well with your personal choice of platform, which watch would you choose?

Personal preference is personal preference. Me, I just love the power of focused design that is the Apple Watch. This consistent level of excellence in every small detail of both the watch body and variety of bands is the result of a company with design in their DNA. Apple values design as much as they value functionality.

The price of that highly focused design ethos is the consistency found in all Apple products. While you might think of the Android Wear line as a hodgepodge of design, the Apple Watch is striking and similar, just like the iPhone.

And just like the variety of cases and accessories are the splash of color that lets you personalize your iPhone, the variety of case finishes and bands (and no doubt, the eventual arrival of accessories to decorate the Apple Watch) are what allow you to make your Apple Watch your own.