EngageCustomer.com:
France, Germany and Spain all favour Apple devices when opening emails. 47% of emails in France are opened on an Apple device, 46% in Germany and 47% in Spain. Italy, in contrast, saw a decrease of 44% year-on-year in the use of iPhones to read emails. Yet Apple products remain the most used in Italy overall with 50% of emails opened on an Apple device, including a 15% increase in the use of iPad.
Even more remarkably:
Email open rates on Android devices dropped 30% year-on-year while total opens on iPads and iPhones increased by 18% and 5% respectively.
[Hat tip to Stu Mark]
Probably the Italy stats are due to Vittici making the iPad his primary device.
This doesn’t make any sense. They are extrapolating wildly based on a small sample size of millions of emails that go through SendGrid (yes millions is small when it comes to email). Making judgement about changes based on theories with no proof (Blackberry goes up because of security?). And re: Android – Google by default proxies the images now in gmail for security / anti-malware purposes.
“Italy, in contrast, saw a decrease of 44% year-on-year in the use of iPhones to read emails.”
This and other stats are so clearly utterly spurious that I cannot believe you have posted it.