Business Insider asked a Walmart PR representative why Walmart does not support Apple Pay. Here’s the response:

There are certainly a lot of compelling technologies being developed, which is great for the mobile-commerce industry as a whole. Ultimately, what matters is that consumers have a payment option that is widely accepted, secure, and developed with their best interests in mind. MCX member merchants already collectively serve a majority of Americans every day. MCX’s members believe merchants are in the best position to provide a mobile solution because of their deep insights into their customers’ shopping and buying experiences.

Deep insights? Yeesh. If you care so much about consumers, give them every possible payment option. Instead, the MCX approach is simply a bald-faced attempt to eliminate credit card fees. This response simply makes me angry.

I’m truly surprised to see CVS and Rite-Aid side with Walmart and Hobby Lobby on this one. A black eye for both chains, as far as I’m concerned.