Re/code:

Bose secured a league sponsorship deal that effectively allows it to elbow Beats — and any other rival headphone manufacturer — off the playing field.

Under terms of its agreement with the league, the NFL confirmed, Bose received a broad set of rights that entitle it to prevent players (or coaches) from wearing any other manufacturer’s headphones during televised interviews.

This ban extends to TV interviews conducted during pre-season training camps or practice sessions and on game day — starting before the opening kickoff through the final whistle to post-game interviews conducted in the locker room or on the podium. The restriction remains in place until 90 minutes after the play has ended.

Does Bose really think this will make any difference in their sales or market share? Do they think that potential buyers, seeing the headsets on a bunch of “old guys” on the sidelines will make their target audience think, “Oh! I like that look! Gotta get me some of those!”?