Executives at Europe’s big consumer electronics trade fair this week in Berlin readily admit to hoping that Apple can crack the missing code for everyone. Where the U.S. innovator leads, its rivals plan to follow by bringing their own improvements or by seeking out profitable niche markets that Apple ignores.

“This is what we wanted,” Sunny Lee, CEO of Samsung Electronics’ European business told Reuters when asked about Apple’s likely debut.

I bet that’s exactly what Samsung wanted. Not that they’ll copy everything that Apple does, no, not Samsung.