Apple on Wednesday introduced a new entry level 21.5-inch iMac, which the company priced at $1,099.

The iMac comes with a 1.4 GHz dual-core Intel Core i5 processor with Turbo Boost Speeds up to 2.7 GHz, Intel HD 5000 graphics, 8GB of memory and a 500GB hard drive. It also has 802.11ac Wi-Fi, two Thunderbolt ports and four USB 3.0 ports.

You can boost some options with the new iMac, as well. Build-to-order options include a 1TB hard drive, a 1TB Fusion Drive, and up to 256GB flash storage, according to Apple.

Considering that the overall PC industry has declined 5 percent year-over-year, while the Mac has increased 12 percent in the same time, I’d say Apple is serious about its Mac business. There is no doubt that having a new inexpensive model of one of the most successful desktops will only push Apple further into the lead.