Yesterday was a huge day for Apple, centered around the announcement that Apple was buying Beats.
As that announcement was making its way around the world, Apple Senior VP Eddie Cue and and newly minted Apple employee Jimmy Iovine spent the day at the Code conference, talking Beats, AppleTV, the Steve Jobs legacy, and lots more.
Here’s a link to a liveblog of the talk. Well worth the read. Hat tip to Re/code’s Peter Kafka for an excellent job keeping up with all the action on stage.
There’s a lot of interesting discussion here. One in particular was Eddie Cue talking to Walt Mossberg about Apple TV. Eddie Cue said that the current TV experience sucks.
Walt: But why haven’t you given us a TV that doesn’t suck?
Cue: “TV is a hard problem to solve.” No global standards, lots of rights issues. “It’s a complicated landscape to solve.”
Walt: Is it an issue of wanting to do both hardware and programming?
Cue: I’m not going into details. “The problems aren’t complicated. Solving them is complicated, because there are lots of parties involved.” Music is much easier, because rights are pretty much set at this point. TV isn’t there.
Interesting insight. Both music and TV deal with rights issues. The music business tended toward a centralized rights system. TV did not.
Another part of the discussion I found fascinating is shown in the video below, centered on the question of Apple’s cultural shift now that Steve Jobs is no longer there. Has there been a cultural reset?