Federico Viticci:

The new related search suggestions mark one of Apple’s first attempts to augment App Store search results with visual semantics for apps. In testing the feature, I was able to get suggestions for specific sub-categories such as “business news” and “video game news”, “writing” and “story ideas”, or “healthy cooking” and “food recipes”; each set of related searches included new results that were more specific and relevant to the suggested search.

I like this. Anything Apple can do to show more relevant results will help them and the user.