From today’s New York Times DealBook blog:
The maker of Candy Crush Saga, the hugely popular puzzle game, said on Wednesday that it hoped to raise as much as $532.8 million in its initial public offering, valuing the company at nearly $7.6 billion.
In a revised prospectus, the company, King Digital Entertainment, said it planned to price its shares at $21 to $24 apiece. At the midpoint of that range, the company would raise $499.5 million and be valued at roughly $7.1 billion.
Should demand prove higher than unexpected, the game developer’s underwriters can sell additional shares in what is known as a greenshoe option, pushing the maximum size of the offering up to $612 million.
The mind reels. Analysts are troubled by Apple’s current stock price, proclaiming doom and gloom. But Candy Crush? They can’t wait to get their hands on this stock. I just don’t get it.