Neil Young to launch his high fidelity audio device, Pono Player, at SXSW

The Pono Player has been making noise in the audiophile space for a few years now. Neil Young has campaigned against audio compression and the Pono Player is his vision of what the music listening experience might be.

I love listening to music and I, like most people I imagine, have settled for compressed music as a standard. I hope this succeeds. I’m curious, but I’m also skeptical. Young is using Kickstarter as his funding vehicle. I think he’s going to need much more than that if he’s going to achieve any kind of market penetration.

You can read the press release on the Computer Audiophile forum. Worth reading the comments there, too, to see how that community is reacting to this.