Wired.com:

We need to consider the consequences of this latest batch of apps and tools that remind us to contact significant others, boost our willpower, provide us with moral guidance, and encourage us to be civil. Taken together, we’re observing the emergence of tech that doesn’t just augment our intellect and lives — but is now beginning to automate and outsource our humanity.

Leaving aside the juvenile frat boy “bro” word, the app they talk about (which I’m really hoping is a parody app) is offensive because being in an adult relationship means committing to it – not outsourcing it to some app.