Fast Company:

Twenty years of wild parties, legendary product launches, and heated controversies: how an unlikely mix of “nerds, rock-and-roll hippie freaks, and business suits” grew into the tech world’s most-talked-about annual gathering.

It’s interesting to read where SXSW came from. Keep an eye on the buzz that surrounds various apps, startups, services and technologies that invariably rise out of the show each March.