Grantland:

Go to any speedskating race and you’ll see them: the happy hordes of fans from the Netherlands who have come to support their athletes in their nation’s most dominant sport. They carry HUP HOLLAND HUP banners and bells; they have their own band, called Kleintje Pils, which means “a little bit of beer.” And at the end of the night, they flock to the Holland Heineken House — in most cases, to celebrate another win.

Much like the Brazilians at soccer events, the Dutch have more fun than anyone at speed skating events around the world. And the words “Heineken House” must bring a tear of joy to the eye of The Loop’s Publisher.