IDC collectively referred to iOS and Android as accounting for 93.8 percent of all smartphone shipments in 2013, describing the two platforms as pursuing opposite strategies without referencing the fact that Apple earns the majority of the world’s handset profits. “Android relied on its long list of OEM partners, a broad and deep collection of devices, and price points that appealed to nearly every market segment,” wrote IDC’s Research Manager Ramon Llamas, without providing any context on how that strategy resulted in lost profits for the majority of manufacturers who use Android, including Google’s own Motorola subsidiary. “Apple’s iOS, on the other hand,” Llamas continued, “relied on nearly the opposite approach: a limited selection of Apple-only devices, whose prices trended higher than most. Despite these differences, both platforms found a warm reception to their respective user experiences and selection of mobile applications.”
This report and comments from IDC just stink. The iPhone took over 87% of the handset profits worldwide.