It’s truly amazing how many videos and photos we take each year on our iPhones. The big difference between the two types of media, is that photos are shared quite a bit more than videos. Vivoom wants to change that.

What makes Vivoom different from other apps is its experience. The iPhone app is made by GenArts, the same company that supplies the TV and film industries with specialized visual effects. These are professional effects, made by a company with years of experience.

With Vivoom, you don’t get effects that resemble something you’ve seen in a movie, you get the real thing. The app offers 100 authentic effects featured in movies and TV shows like Iron Man, Star Wars, Lord of the Rings, Game of Thrones and Mad Men.

I had a chance to speak with Katherine Hays, Vivoom CEO, and the longer we talked, the more I realized that they were on an interesting road with this idea. The app goes beyond just adding effects to a video, which was an interesting part of the strategy.

Unlike any other video app, Vivoom’s patent-pending, cloud-based technology enables it to constantly deliver effects in real time tied to seasons, location, pop-culture and sports, keeping the user experience fresh and relevant and the content engaging. Videos can be shot and shared directly from the app to Facebook, Twitter, SMS and Vivoom accounts.

In other words, new effects can be delivered to the app without having to do an update. That’s especially important when you consider all of the events that videos could be tied to.

According to IDC, almost 9 billion videos are shot each year. However, only 1 billion of those are shared. People are worried that the quality will make them look bad or that their friends might not respond the same way they do for photos.

After shooting your video, you can preview the effects from Vivoom, so you know what it looks like before you share it. I tried the app and it is amazingly simple, but powerful. The effects really did look great to my eye.

From what I’ve seen, Vivoom is doing everything right to counter the most prevalent arguments that people have for not sharing their videos. This is going to be an interesting company to watch.

You can download Vivoom on the App Store.