Equally important in relation to color (chromatics) is “no color” (monochromatics), which is the negative space or nothingness that surrounds an object or subject, something of particular value in publishing, the art industry, and advertising. Recent trends have seen a return to the simple—celebrating crisp and clear designs that demonstrate professionalism and accuracy, thus giving the consumer a sense of reassurance as well as stylistic aesthetic satisfaction.

Color is fascinating. It can make you feel warm, cold, happy or, if there’s too much, confused.