Fast Company:

The era of the pre-game Super Bowl strategy kicked off in earnest in 2011, when Volkswagen pre-released its excellent spot “The Force” before Super Sunday. The monster success of that spot spurred others to follow suit and this year the trend continued unabated, with teasers and entire bespoke ads created to stoke buzz before game day.

Here, all the spots (and accompanying content) released so far.

Some fun ads here but I gotta say, the Lawrence Fishburne ad for Kia was the most disappointing, the “Doberhuahua” the funniest and the Newcastle “The Teaser For The Trailer For Newcastle’s Mega Huge Football Game Ad” the most clever. Thanks to reader David Mark for the link.