Bloomberg:

MillerCoors…(will)…unveil the beer, Miller Fortune, over the next two months. The brew, with a more malty, complex flavor hinting at bourbon.

Developed with guys aged 21 to 27 in mind, the flavor is moderately bitter with hints of sweetness.

Just like guys that age.

Here’s an idea, MillerCoors. Instead of asking, “How would Jack Daniels or Maker’s Mark do a beer?”, why not make the beer you already make simply taste better?