TIME:

A gigantic percentage of what makes the trek to Vegas worthwhile for those 150,000 participants is what I think of as Shadow CES — the show beyond the show, largely carried on behind closed doors.

The average encounter at Shadow CES is probably more interesting than the average CES one, for several reasons.

I’d venture to say more deals are made and more meaningful work is done at “Shadow CES” than on the actual show floor of CES.