Tesla is a non-traditional automaker and faces a constant battle against lawmakers protecting the existing auto sales infrastructure. This article lays out the Tesla strategy to battle that entrenched mindset.

Tesla Motors was in trouble in North Carolina. Prohibited from opening showrooms there, it was on the way to being unable to sell cars at all when the state Senate voted unanimously to block online auto sales.

Then Tesla turned out a lobbying weapon that, in the home state of stock-car racing’s hall of fame, spoke louder than money: It parked a Model S at the Capitol and invited lawmakers and Gov. Pat McCrory, R, to take it for a spin.

“When you accelerate it, it was the same sort of feeling I got when I test-drove a Mustang Boss back when I was probably 23 years old,” Republican House Speaker Thomas Tillis, 53, told the Raleigh News & Observer.

So ended the anti-Tesla legislation. Tillis’s chamber never voted on it.