DNS switching services and the NFL

While I’ve posted on this topic before, the rules and the solutions are evolving. While the NFL remains committed to their deal with DirecTV, the public remains determined to watch the games on line in real time.

The only Americans who are technically allowed to watch NFL’s live streams are those customers who purchase DirecTV’s (DTV) all-access Sunday Ticket package, a deal worth $1 billion to the NFL.

What’s a cord-cutting fan to do? For just a couple of dollars you could digitally pretend to be from somewhere overseas, which would give you access to every single NFL game, live and in high definition, through your Internet connection. And while doing so almost certainly violates the NFL’s terms of service, it might not be otherwise illegal.

That’s the promise of Canadian startup Adfreetime.com, one of a handful of providers to offer what’s called a DNS-switching service.