Hold onto your beard, JimD.

Manufactured by Krups, The Sub is, in Newson’s words, “a giant pressurised vessel” and “a male-oriented object made of anodized aluminium.” Consumers can purchase what they’re calling “Torps,” metal cylinders filled with brew, that they then load into The Sub like a torpedo into a firing tube. But instead of sinking an enemy U-Boat, The Sub then chills the beer down to two degrees Celsius, which is four degress colder, Heinken reckons, than your ‘fridge can get it.