The Good Eggs “farm-to-fridge” business model turns the supermarket model on its head. Instead of having one or several physical locations stocked with a standard, unchanging inventory, the Good Eggs storefront is online, and calls on local farms to deliver only what customers have ordered that day. Good Eggs essentially stocks and empties a grocery store every day, and because its inventory is based entirely on what each customer is ordering, it’s a different grocery store every day, too. The company has created an efficient new food system that’s elegant in its simplicity.

Due to their perishable cargo, grocery stores are notoriously difficult to migrate to an online model. The first attempt, Webvan, founded in the late 1990s, was considered one of the largest dot-com flops in history. Much has changed since then, including a stronger push for locally sourced goods. Interesting article. Will be interesting to see if Good Eggs and the like can overcome the inherent problems with shipping perishable goods in a cost-effective manner.