Many of us were too tired of the short, bloggy content that often tasted like a day old popcorn left outside on the porch. We all yearned for a deeply reported, insightful and contextual and nuanced bit of writing. And thus began the long form resurgence. It is enjoyable to read such pieces, but lately I am seeing a lot of stories that long form, because long form is new new thing to do.

Doing anything because it’s the “new” thing is wrong. However, whether short blog posts or long form content, if it’s done well, it can be enjoyable.