When asked if he regretted turning Jobs down he said: “Sure I regret it – the man who then did it [Jonathan Ive] makes $30 million a year!”

Sapper says that he admires the work of Jonathan Ive and Steve Jobs at Apple, citing the company as an exception in an industry he feels has been “degraded” by an overriding focus on profit.

Always love these types of stories. You have to respect Sapper’s decision to stick with his own projects.