Google retail stores

Seth Weintraub:

An extremely reliable source has confirmed to us that Google is in the process of building stand-alone retail stores in the U.S. and hopes to have the first flagship Google Stores open for the holidays in major metropolitan areas.

Here’s what I don’t understand — Google hates talking to its customers, so what are they going to do in a retail store? Obviously, they will have workers in those locations, but having retail stores means having an infrastructure of people. Sometimes people that have to talk to customers.