Esquire:

Beer is made by way of science. So it makes sense that a beer’s vessel should be constructed through science, too. And it makes perfect sense that the top craft pale-ale seller in the nation Sierra Nevada, and cultish extreme-beer fiends Dogfish Head — two companies that have gone to great lengths to make science improve their brews — collaborated with German glassmakers Spiegelau to engineer a glass specifically for the drinking of IPAs.

Serious beer drinkers know the shape and style of glass you drink your beer from can affect the taste of the beer itself.