The minimalist web store has long since expanded to include more than just cables; today, it’s best described as an accessory shop. But in January, the company announced that it was taking a broad step into a new market: It was going to start selling big-ticket electronics under the Monoprice name.

I’ve sworn by Monoprice for years and recommend them anytime anyone asks me where to get cheap cables. Happy to see them expand their product line into electronics to give other e-tailers a run for the money.