Harvard Business Review:

The critics that are screaming right now are intellectually lazy. They’re throwing temper tantrums instead of looking at the big picture. Like two-year-olds, they don’t really know what they want. And they’re not happy when they get it, anyway. Apple could unveil a new car and they’d say Apple’s days are over because it’s just bet its future on an industry it knows nothing about. Not unlike, say, Apple’s entrance into the mobile phone industry. I bet that if Apple did unveil a time machine, they’d claim it wasn’t fast enough.

Tim Cook is taking exactly the right approach, staying the course, despite distracting expectations swirling around him. Apple is a marvel of human achievement.

Don’t worry, Apple fans. This too shall pass.