Matthew Panzarino for The Next Web:

Apple SVP of Worldwide marketing Phil Schiller gave an interesting interview to Chinese newspaper Shanghai Evening News yesterday. In the interview, he directly addresses the rumors surrounding a potential cheaper iPhone, saying that this will ‘never be the future of Apple products’.

This doesn’t entirely discount the possibility that Apple is looking to move into emerging markets, but Schiller’s comments reinforce Apple’s image as an innovator rather than a mass-market supplier.