The bookseller, which also saw fewer shoppers come in to its bookstores, has bet heavily on its Nook business, which includes e-readers and tablets as well as digital books, as a source of growth.

But the Nook segment saw revenue fall 12.6 percent from a year earlier during the nine weeks ended December 29 as it cut prices to compete with Amazon.com Inc’s Kindle and Apple Inc’s iPad.

Amazon will eat you alive if you try to compete with them like this.