When Tim Cook invited us all to go to the hands on area and experience all of the new products for ourselves. I used the iPad mini, iPad 4, iMac, MacBook Pro — all of them. They weren’t behind glass, there were no PR people ready to grab them from me — I got to hold them and use them.

Do you understand what I’m saying Microsoft? If your product is ready for primetime, you’ll let people use them. If they suck balls, and you know they do, then you’ll protect them and hide them.