Advertising Age:

You may never be able to try lembas — a fictional bread that Frodo subsisted on through part of his journey to Mordor in the “Lord of the Rings” trilogy — but Denny’s thinks it might have the next best thing. The company is about to roll out a Middle-Earth-inspired menu as part of a tie-in with “The Hobbit: An Unexpected Journey.”Menu items include 11 breakfast, lunch and dinner items such as “Hobbit Hole Breakfast,” “Frodo’s Pot Roast Skillet,” “Gandalf’s Gobble Melt” and the “Build Your Own Hobbit Slam,” which includes limited-time items such as “Shire Sausage.”

I don’t eat at Denny’s now. I sure won’t be going in for this.