Apple on Friday responded to customer demand for the new iPhone announced at an event earlier this week.

“Pre-orders for iPhone 5 have been incredible,” said Apple spokeswoman, Natalie Kerris. “We’ve been completely blown away by the customer response.”

The iPhone 5 goes on sale Friday, September 21, 2012 for $199 and $299 in 16GB and 32GB models respectively. A 64GB model is also available for $399. Preorders began today.