New York Times:

(Here) comes an actor, comedian and writer, seeking to make his way across the country in the next two weeks with only a dream and, oh, yes, instead of a dollar, a trailer filled with 3,000 pounds of a new bacon.The actor, Josh Sankey, will embark this week on a promotion for the Oscar Mayer division of Kraft Foods that is being called the Great American Bacon Barter.

This is just yet another lame attempt by Corporate America to leverage social media (and use the mainstream media as a promotional tool) and turn something viral. It rarely works and often blows up in their faces.

On the other hand – Bacon. So there’s that.