Wired:

Amazon packed a boatload of new products, services and information into its Santa Monica media event Thursday morning. Amazon CEO Jeff Bezos introduced a trifecta of new Kindle Fire Tablets, new software services to improve the tablet experience, and updated Kindle e-reader models.

If you are a fan of Amazon and/or their Kindle devices, there’s a lot to like about these announcements. Amazon has a niche – customers who want access to the Amazon ecosystem – and are serving it well.

It may not be a two horse race but the other horses are three legged.