The iPad is drawing new consumers to the Apple brand with more than one-in-four iPad owners saying the device is their first Apple product. According to leading market research company, The NPD Group’s recent Apple Ecosystem Study, 33 percent of U.S. homes, (37 million households) own Apple products. While a majority (69 percent) of these consumers own iPods, ownership of iPads is growing.

This is good news for Apple. It doesn’t matter if it’s a Mac, iPhone or iPad that draws people to Apple, once they start using the product they will buy more. The simplicity of using any Apple products will win people over.