The Next Web:

In the past 24 hours, Apple appears to have started prompting iOS devices owners and those with Apple IDs within iTunes to make their accounts more secure, requiring them to pick three security questions and enter their answers when they download a new app.Whilst the new prompt will undoubtedly help secure accounts, many Apple device owners are confused by the new pop-up message and believe it is a phishing attempt.

Great idea from Apple but “springing” this on users without prior knowledge has caused a lot of unnecessary confusion and consternation among users.