Apple on Friday was named the top consumer brand in Japan by Nikkei. This is the first time the company has taken the honor in Japan.

According to Nikkei, Apple jumped from No. 11 last year to the top spot ousting Google from No. 1. The iPad and other Apple products also made the list of top 40 brands.

The survey was conducted in November and December 2011 and included responses from more than 52,000 people aged 18 and older.