MG Siegler for TechCrunch:

All of this knowledge leads to something inevitable: an initial letdown amongst some. This now seems to be a regular occurrence at Apple events. Again, people have gotten better at guessing what’s coming, but they want to be surprised. And yet, despite these “letdowns”, Apple is doing better than ever.

MG does a good job of articulating some of the problems associated with a tech press that in many ways lives and dies by Apple rumors and its news cycle. He doesn’t offer many solutions, but it’s comforting to see him observing and articulating many of the same problems that I see in the business: The rumor hype, the post-coital depression, the second-guessing, and the backbiting that plagues this industry.