Vlad Savov for The Verge:

Speaking with Christoph Pohlmann of Acer’s laptop team, we learned that the current $799 / €699 price for the Aspire S3 is too low for Acer to actually generate any profit from it. The company is merely breaking even when selling its entry-level ultrabook model and the venture is only made worthwhile by the higher-specced SKUs pulling in a surplus.

The company’s aiming for $500, but don’t count on it before 2013.

Via Electronista.